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Tech Data Case Study

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How does A Fluent Vision help Distributors?
A Fluent Vision (AFV) provides enablement services that help distributors like Tech Data differentiate themselves from their competition in an effort to gain more mindshare from the channel partners they service. Leveraging our long-standing expertise, we are able to provide specialized resources for today’s specialized channel.

Here’s how we help Tech Data:
Along with providing partner marketing managers for their co-marketing and enablement programs, AFV has been helping Tech Data recruit, onboard, and nurture partners for over ten years.

Levels of engagement:

  • Distribution Executives – Placed resources and developed programs to achieve manufacturer key performance objectives.
  • Program Managers – Created execution strategies and recruited partners for special initiatives and solution focuses.
  • Channel Partners – Profiled and worked with partners to execute and follow through on distribution programs, fast-tracking partner development and execution.

Services provided include:

  • Partner recruitment for solution focuses, special initiatives, and competitive take outs
  • Partner marketing managers, program resources, and MDF management
  • Business development services like profiling, onboarding, and resource coordination
  • Marketing-as-a-Service
  • Creative Marketing Agency Services

To learn how AFV can help your organization achieve successes similar to Tech Data, fill out the form to the right to schedule a consultation with one of our partners.